Every brand has a story waiting to be told. Whether it’s a corporate entity, a not for profit organisation, government department, or start-up.
Our job is to unearth it and unleash it.
Not much endures these days. Campaigns come and go. Audiences fracture. Devices distract. Attention spans are tested. And in uncertain times, there’s confusion and hesitancy.
Belief
If ever there was a time for a big enduring idea, it’s now. An idea that connects, embeds and keeps on engaging.
‘The best thing since…’ instantly connects to sliced bread. It’s endured for over 100 years as it tells a story of something unexpected and unorthodox.
A game changer.
We’re talking about ideas that last, and make a lasting impression.
Something we like to pursue in everything we do.
Team
As every client project is different, we hand-pick the best support team for each challenge.
From research to brand design, from media to fundraisers, from web constructors to film-makers, we select the most experienced and relevant specialists to partner with our core group.
On location for Vision Australia, Cerebral Palsy Alliance and FebFast.
A few brief words about the leadership duo.
Russell Naughton, Director
Creative strategist or strategic creative?
Working with some of the best advertising and marketing minds in the UK, USA and Australia, Russell’s track record includes many years as an award winning global agency Creative Director; then heading up his own respected and awarded agencies which allowed his inner strategy planner to flourish.
Now he combines his strategic skills and creative talents giving clients a different perspective in making their brand more recognisable, and their story more enduring.
Kate Stephens, Producer
Pragmatic producer and people person
Kate’s background spans fine arts, theatre acting and TV and film production. Her experience in front of and behind the camera has been the perfect backdrop for her role controlling all of our production, making sure that everything happens on time and on budget. Whether that’s for mainstream media, digital, social or word of mouth. Kate also provides logistical support and team co-ordination for every Sliced Bread project.